Top Elements to Consider for the Perfect Design of Business Card
According to a recent research, your future client is building up a lasting opinion about you within the first 10 seconds. It sounds a bit harsh, but in many cases people do judge a book by the cover, so you need to realize in many cases you might have only one shot to make a really good first impression. Fortunately, there are some tricks you have to know and within the next lines we will share our experience with probably the best one – designed and unique business card!
You will never go wrong with carrying self-promotional material in your pocket – in such case – business card. Your business cared has to be designed well and must leave a good impression. Otherwise you are just wasting your money. Below you will find a list of some of the most important rules you need to keep in your mind for your future business card design.
1. Colour and Size
The first thing you need to determine, even before you start with the creation, is the size of your business card. Probably the most commonly used card size is 84mm x 55mm and in such case the resolution should be 1040×697 pixels. Make sure that the image you have chosen is at least 300dpi for a good quality result. A good idea is to use CMYK color mode rather than RGB. CMYK stands for Cyan – Magenta – Yellow and Black and it is the most commonly used color mode when it comes to printing.
2. Don’t Add Borders to Your Card
Try avoiding using borders on the design of your business cards. Even if they look good on the computer, keep in mind that they will most likely look as if there are some lop-sided edges, when printed. This is why you have to avoid doing so however if you are determined to use borders, then try it but the final result in most cases will not cover your expectations.
3. Try Complimentary Colours and Shades
Don’t forget to choose carefully the colors. They have to be aesthetically pleasing. Don’t pick the first 2 colors that you like, make a thorough testing and find the truly best color gamma for your business card. Also try to keep your business scheme consistent through your media. The good news here is that there are plenty of tools available on the Web in order to help a person create the perfect scheme depending on his needs. You can visit COLOURlovers website – it will help you a lot!
4. Make the Text Readable to Convey Your Message Properly
Don’t miss this step because it is one of the most vital ones. Unfortunately, it is often overlooked. We guess you would not want your clients to strain their eyes in order to read your email or website address. The text should be at least 8pt, in readable and clear font, and if possible – in bold color. Keep in mind that anything less than 8pt is not acceptable, even if it looks good on the monitor. You can also experiment with the font color and size but don’t forget to make it good and readable.
5. Don’t Forget to Add Important Information
It is also pretty vital to use information that your client might be seeking for. Below you will find a quick checklist that is recommended for using, but if you have anything else in mind – feel free to use it.
What you do – include your job scope and the organization you are currently working for
Your name – put your name and or initials people know you by
QR Code – QR codes are one of the best ways to access the website address from a phone, so it might not be a bad idea to implement one
Contact information – include e-mail, phone number, social media profiles, work address, etc.
6. Your Logo Must be There
When it comes to business logo – make sure to use a professional designer to take care of this task. A good idea might be a single representation with a symbol in case you provide services or products that can be represented as such (home builder, house painter, dog grooming service, restaurant, etc.) the logo should symbolize the product in some original way. It should also be scalable for your letterhead, brochures and websites.
7. Using One-Line Slogan is a Good Idea to Consider
Creating a one-line slogan might also be a good idea as long as the sentence is original and sounds good. In such case many people will remember it which will help you sell. Include it on your business card, but make sure it is in a good and readable font and placed on a proper location.
8. Add Email Address and Website URL
Prospects and customers will want to know your email and website address, so don’t forget to include this information. If you are concerned about spam, make sure your webmaster set up 2 email address for you – one for your business card that you will give to the public, and another private one to give the trusted business clients.
9. Make It Stand Out from the Rest by Adding Personal Touch
If you don’t want to have your business cards winded up in a desk drawer with other business cards, then you have to give your best and make it stand out from the rest of the pack. This is why you can try different ways to make it original – include your photo on the card, make sure the colors are brighter, but not too shiny.
10. Use Quality Card Stock for Printing
If the card feels cheap or the paper is not of a high quality, then this will not leave a good first impression on people. This is why you need to print your business card on a good card-stock. Otherwise you risk wasting your money on a product that is not that good and the final result will not be as good as expected.